Gianni may have chosen Medusa as the Versace logo because of its magnetic appeal and his own connection to Greek artwork. However, Medusa still has several connotations that make it an interesting and ironic choice for a high-end fashion brand. The story of Medusa is a warning against lust and vanity. Which is more on-brand for Versaci than the 911 is for Porsche. Even a quick look at Versace’s two new watches confirms this. It’s all there: the branding, colors and spizzarkle that made their clothes famous. So let’s take a closer look at Versace’s newest and best-ever timepieces. Which, again, means their tackiest ever. Versace is one of the brands that celebrities and even royalty cannot stray away from. Known as one of the most artistic and unapologetic brands in the fashion industry, Versace lives up to its name and makes the brand here to stay. Models strut the runway casting sexy and expensive styles delicately made with a luxurious touch. 4. Best Winter Versace Cologne: Versace Eros Flame EDP. A more recent addition to the Versace cologne line-up, Eros Flame, takes the elements we love from the original Eros and shifts things up a 90s Vintage Logo Sunglasses. $345. Discover a wide selection of Versace sunglasses for women: from classic squared and oval shapes to cat-eye, round, and 90s-inspired designs, available online. Find a great selection of Versace All Deals, Sale & Clearance at Nordstrom.com. Find the best deals from top brands. Find a brand. 1.STATE 1TRL 3 Brand 3. The house of Versace’s logo is the head of Medusa, one of three Gorgons in Greek mythology. Gianni, an art-history buff, was inspired by the Italian ruins he grew up near, and by the Greco-Roman stories that dominated much of Italian art. According to legend, Medusa was a beautiful woman who became a monster. Succesful brand communication often utilizes what people already like about a brand to drive positive perception. The top 5 negative attributes associated with the versace brand are flashy, trashy, unflattering, overpriced and materialistic. Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means nTvA.